BROCHURE DESIGN QUESTIONNAIRE
Contact Details  
Company Name:
Contact Person:
Phone:
Fax:
Email:
Mobile Phone:
Website Address:
Company Address:
What is your intended target completion date for the project? Are there any outside considerations that may affect the schedule (e.g. Web Launch, PR launch, Tradeshow, Annual report, etc.)?
Do you have a specific budget range for this project
In which file formats would you prefer to receive your materials? Standard file formats for logo are EPS, PDF, TIF, JPG. Do youneed your final artwork in any additional graphic formats?

CURRENT LOGO/IDENTITY (if Applicable)
Please attach any/all relevant sample materials.
Do you feel your current logo promotes a favorable image of the brand/company/venture? Why? Why not?
 
What specific areas of your current identity do you feel are successful? Why are they successful?
REASONS FOR BROCHURE DEVELOPMENT/REDESIGN
What are the main reasons you are launching/redesigning your brochure/ product? (outdated design, expanded services,different market, etc.)
 
What are the basics about the company/venture/brand? (Think in terms of products and services, departments/divisions,people and markets, and competitors, geographic/demographic reach, etc.)
 
What additional information should we be aware of? i.e (how did the venture/company/brand name originate, somethingabout the founders/ shareholders, background info, etc.)
AUDIENCE/DESIRED ACTION
Describe a typical customer:
 
How old is the customer and what does she/he do for a living? (use as much detail as possible in profiling your target market.Profile more than one type if appropriate)
 
What are the key reasons why the customer chooses your company's products and/or service? (cost, service, value, etc.)
PERCEPTION
Use a few adjectives to describe how the user should perceive the brochure. (i.e.:prestigious, friendly, corporate, fun, forward-thinking, innovative, cutting edge, funky, professional, meaningful, noticeable, memorable, innovative, etc.) Is this different than the current image perception?
 
What values/perception/message do you wish to promote about the brand/company through its new brochure?
 
How does your company differentiate itself from competitors? Do you think your current market differentiates you from yourcompetition?
 
List URL's / attach samples of your competitor's. What specifically do you like, don't like about these styles, and in what respectsdo you think your logo/identity should stand out from these?
 
List any URL's/ attach samples of company's image you find compelling. What specifically do you like about these images?
DESIGN CONSIDERATIONS
One Two Three Full Not sure
 
What are your company colors? What colors do you prefer to see in your brochure?
 
What design style do you prefer for your brochure?
High Tech Abstract/Artistic  Corporate Conservative  Other
Cutting Edge Clean/Simplistic Geometric 3D  
ADDITIONAL NOTES/ COMMENTS

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